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Graphic Design 101 Research Paper

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Graphic Design 101

  • Before submitting photos for a project, remember to check that they are high-resolution if the end product is going to be printed. If the photo looks small on your screen it probably is not high resolution enough and may print blurry or pixelated if used.
  • Good photography can make a world of difference in how your final project looks so it can be worthwhile to hire a professional photographer for your shots. We can assist by art directing the photo shoot to ensure the subject, style and layout will fit the project. Alternatively we can also make use of stock photo if hiring a photographer is not an option.
  • When making decisons about the look of your project keep the target audience in mind. Sometimes that audience' interests, likes and dislikes can be quite different from your own and your priority should be in choosing a look and feel that will appeal to them first.

Here are a glossary of common terms used in design and printing and some quick advice on how to best prepare your project that you may find useful:

  • Bleed: is the part of a printed document that is outside the bounds of the final size of the piece. It is used to make sure images and other design elements print all the way to the edge of the paper.
  • CMYK : stands for Cyan, Magenta, Yellow and Black, the colours a printer works with, as opposed to the screen color space, RGB. This is also known as process color. CMYK is a subtractive color space; in other words, to make white, you take away all the colors.*
  • Copy: generally refers to text -- typewritten pages, word-processing files, typeset galleys or pages -- although sometimes refers to all source materials (text and graphics) used in a publication.
  • Crop marks: horizontal and vertical lines that indicate where the printed piece will get trimmed.
  • DPI: Stands for dots per inch and is a measurement of the resolution of an image. For print-quality images, photos have to be high-resolution which translates into 300 DPI or higher. For images that will be used on screen only, like on a webpage, it should be no lower than 72 DPI. Powerpoint presentations use 96 DPI as the default resolution.
  • EPS stands for Encapsulated PostScript (not to be confused with ESP: Extra Sensory Perception). An EPS file is usually in a vector (see definition below) format and is mostly used for graphics, logos and some illustrations.*
  • Font: a set of characters in a specific typeface, at a specific point size, and in a specific style. "12-point Times Bold" is a font -- the typeface Times, at 12-point size, in the bold style. Hence "12-point Times Italic" and "10-point Times Bold" are separate fonts.
  • GIF : A proprietary file format from CompuServe. It is used in web graphics and is best for images that are made of solid colors, like logos. GIFs support transparency (however, pixels are either transparent or opaque, nothing in between) and they can be animated. GIFs are also considered a lossless format–meaning they do not suffer compression artifacts–as long as they do not exceed 256 colors.*
  • Four-color process: The printing process that reproduces colors by combining, cyan, magenta, yellow and black. If you look through a magnifying glass, you'll see that the printed image consists of dots in these four colors. These dots are printed on top of each other, next to each other or just close to each other, depending on the color and tonal values wanted.
  • JPEG : An abbreviation for Joint Photographic Experts Group, the committee that created this file type. The file extension is .jpg. It is best used for photographs or images that have gradients. JPEGs do not support transparency, unlike GIF and PNG, and cannot be animated, unlike GIF.*
  • Raster : A raster or bitmap image is made out of pixels. Raster images are typically photos, but they can also be illustrations that have been turned from vectors into pixels.
  • RGB : Red, Green and Blue are a monitor’s (or TV's) color space. RGB is considered an additive color space, meaning to make white you add all the colors together. You view the world in RBG, not CMYK. Images for Web and Powerpoint should be kept as RGB.
  • TIFF : Basically, the raster version of EPS. TIFF stands for Tagged Image File Format and like EPS it is a common way to move files between raster programs like Photoshop, InDesign or Quark. It can be a lossless format if you choose the No Compression option, which is the default in Photoshop. TIFF supports percentages of opacity like PNG and is ideal for the final file type of pixel-based images for print. You can also have layers in the TIFF format, but this will increase the file size.
  • Vector : can most readily be recognized as illustrations, particularly from programs like Illustrator or Freehand. But not all illustrations are necessarily vector-based. Vectors work by defining points and what fills the space between those points in a document and they are stored as mathematical formulas. Vector files (like Illustrator files) are fractions the size of raster files because there is less data needed to create the images. They can also be enlarged or shrunk to any size without any loss of quality contrarily to raster images. That is why they are the best format for submitting graphics like icons and logos.*

Graphic Design - Research Paper by Studmuphin

Graphic Design Essay

Student ID #________
November 26, 2007
Senior Project

If you want to get an idea across to an audience how would you do that? If you have a message you want to express how could you “send” it? One way is word of mouth. It is a strong but slow verbal method. Radio advertising has a much wider verbal and auditory broadcast. But another medium available is the use of visual stimulation. Visual stimulation occurs when anything is put in front of the eyes. Graphic design is any created text, pictures, computer rendered imaging, or any combination of these mediums to create a visual image or message. This means that graphic design is a visually stimulating form of communication.

Think about the quantity of communication we see visually: billboards, magazine ads, web pages, even restaurant menus. These visuals required a designer. The designer or artist, must mentally picture the piece of work to be communicated in his or her mind; create and organize the pictures/illustrations, graphic text, the borders, etc.; and do this in such a way that it conveys the message that the client has asked for. defines graphic design as:

“Graphic Design. Noun. Visual communication by a skillful combination of text and pictures in advertisements, magazines, books, etc.”

This art form is engrained in every aspect of life. Think about it. From mint packages and mouthwash, to movie posters and airplane banners, graphic design is always present whether to sell you something, persuade you on a given topic, or just simply to stimulate you. Well-done graphic designs attract you to them, making you feel a certain way. Whether is it to entice you to buy something, vacation somewhere, or secure a particular service, graphic design is used to promote both emotion and action.

The art of graphic design today, is both conventional hand made art and computer technology, and their fusion. Wikipedia says.

Graphic Design 101: How to Design: Basics of Graphic Design for Beginners: Introduction to - What is - How to


Getting a Handle on the Creative Process for Graphic Designers - Here, I have broken down my design process. This is how I create my design layouts from start to finish. Basically, with some focus, structure, and a little bit of talent, creating rewarding and professional design work can be produced more efficiently and with less stress.

20 Ways to Avoid Graphic Designers' Block - As a designer everyone has experienced a point where they just can no longer think of anything worth while. It’s in these situations when you have to reevaluate your perception of what works and what doesn’t. Use the following 20 tips to avoid and get through a tough designer's block.

Green Graphic Design: Why And How to be More Eco-Friendly - We can use our knowledge of self-promotion to help our clients to market themselves in a more eco-friendly manner. Imagine how much paper could be saved if all designers thought this way!

10 Low Budget Design Tips - Sometimes it takes a little ingenuity and creativity to spice up your work on a small budget.

ASK ANDY--Desktop Publishing Tips and Tricks - However, this month, in a change to the usual format, it's time to take a brief look at the entire printing process, from first ideas, to computer, to final printing press output.

Cost Considerations in Designing for Reprographic Projects- The least expensive method of reproducing your project is to create the artwork in all black for output to white paper. At progressively higher costs are: colored papers, texturized or coated papers, one or more spot colors, colors with close register (colors touching), trapping, (color that fills a vacant space within another color) or process color work.

Creating Visual Impact - Guest author Patrice Roarke explores the many faces of contrast in design.

Creep and compensating for it - I am new to design. I was hired as an editorial assistant and have found that lately I've been doing a lot of brochures, postcards, etc. I use Quark (PC) and was wondering if there are resources to find out how to setup documents. By "set up" I mean if my page size is 11x17 and will be folded to a 2.75 x 8.5 mailer I know that you have to compensate for the offset fold but don't know how to do it myself. Are there templates available showing this?

Design Tips You Don't Learn in Graphic Design School - You'll learn a lot in design school, but once you graduate, that's when you really start to learn. This tips will help you get off the ground running with your design career.

DTP Preamble - learning preparation, halftones, cmyk, bitmaps, printing

Disk Care! - storing your precious data, a look on the lighter side

DTP and PostScript files - tips and tricks- Software packages such as CorelDRAW. Adobe Illustrator, PageMaker, Quark Express and Corel Ventura enable you to easily design and layout your own brochures, leaflets and magazines.

DTP Tips- Here, we'll attempt to provide some pointers so that your desktop publishing projects will have the best look possible without spending years in design school.

Desktop Publishing Applications - Desktop Publishers use more than just the page layout program to accomplish all stages in the computer design process. For instance, while photographs and illustrations can be rotated, cropped and tinted within these packages, the images can't be edited.

Desktop Publishing Tips - Desktop publishing brings you into the printing production loop. The following tips can help reduce time, expense, and frustration in outputting electronic files. Please remember: these are generalizations. If you have questions, contact one of our customer service representatives or computer consultants. It's best to discuss a new order as you begin to work on it.

DTP Potpourri - Webgrammar is back with a new series guaranteed to improve your Desktop Publishing skills. Ever wonder what kerning and leading are? Learn some of the basic ANSI character sets and get some advice about printing and art work. She'll teach you how to make your favorite printer happy by preparing ahead of time. Choose the right paper and finishing for your job and sound smart when doing it. What are you waiting for?

Graphic Design Rules - Make sure you know the basic rules of typography, page layout, color and Web design before you break them.

Layout Compositing - The Successful Edge - Tom Arah shows you the secrets of successful compositing in all your publishing work.

Layout Grids - On The Grid - Tom Arah looks at the underlying basis of all design - the grid - and investigates how the two PC-based DTP rivals, Ventura and PageMaker, approach the issue.

Marcelle Design Tips - Several design tips

Avoiding Fuzzy Four-Color Type - Printing small type in more than one color can be a nightmare for printers.

Bitmap Resolutions - always related to output; a most important topic

What are Layers - make the most of layers in recent painting programs

Creating Duotones - consider these special EPS files for your design

Page Imposition: Bringing to Book - Tom Arah explores the under-appreciated topic of page imposition for both in-house and commercial print.

Print and Web Apps round up - Tom Arah takes an overview of the worlds of print and Web design software.

Printing on Envelopes - Printing solids or halftones on envelopes can cause problems

Reviewing a Blueline Proof - What should you look for when reviewing the blueline your printer sends you?

Sending Jobs to Press - Other than the printing specifications, what should you send your printer once the final corrections have been made to your print job?

Text in Terms of Layout - It then becomes the responsibility of the designer to make the words aesthetically appealing and easy to understand.

Visual Proofreading - Proofreading is a vital part of any publication, there's another kind of proofreading that can make as much (if not more) difference in the success of your publication


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Research Paper for Graphic Design

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